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The Art of Creative Thinking

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THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as good as Michelangelo.

288 pages, Hardcover

First published April 9, 2015

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About the author

Rod Judkins

20 books172 followers
I have written five books on the subject of creativity and innovation. My latest book is 'Make Brilliant Work'.

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Displaying 1 - 30 of 220 reviews
Profile Image for Rob.
41 reviews11 followers
August 18, 2017
Can creative thinking decrease anxiety and boost confidence? This is NOT AT ALL the topic of this book. That's just what happened to me. 

4.5/5 Stars!

If you think or others told you you're not creative, do yourself a favor and read this book! Creativity is not something you're born with or something people just have. I'm not even going to try to tell you what it actually is. You can figure that out for yourself. THAT is creativity. Create your own sense of creative thinking! I hope it will open your mind as it did for me.

My experience while reading The Art of Creative Thinking was eye opening! I always thought "Nope, i'm not creative!" or "I can't even draw a straight line!" Well screw that! Who needs to draw a straight line anyways?? I think I'll take up drawing. I never thought I would say that! What kind of crazy shit is this book making me do???

The Art of Creative Thinking is short and easy to read. I had the audiobook, read by Michael Rosen, and it was fantastic! Anytime a non-fiction audiobook is fun, you know the narrator did a great job! In fact, It made me feel so good i'm going to re-listen to it right away! Think that's crazy? Well I do! I never re-read anything right away! The book itself made me ask myself "Why not?" If I don't like it I will have learned a lesson.

That brings up my favorite topic of the book. MAKING MISTAKES! There are a few mentions on the topic of making mistakes. This was great stuff! The short version of it was don't be afraid of making mistakes. I'm not telling you to go out there and be a complete moron and screw up everything you do, just don't be shackled by the fear of being perfect and of never ever making mistakes. The way you react to mistakes will tell you a great deal about yourself and you can learn and be creative in solving the problem. I, for one, have a fear of making mistakes and it sucks the creative life out of me.

Sure, this book has many anecdotes. You can take these examples literally, like an ass-hat, or see the deeper meaning the author had in mind. Nobody is telling you to go paint the ceiling of the Sistine Chapel. When Michelangelo took on this project, nothing was ever done to compare to the immense work he was about to do. It was creative then, it's not anymore. Make your own masterpiece.

There is some very odd advice given at some points, for example, be late for work. Will you do what it says? That wouldn't be too creative now, would it? The advice is not meant for you to use. The people referred to in the anecdotes and examples did not have an instructions manual to tell them how to think creatively. There is no manual for this. This is not a manual for creative thinking!
Profile Image for Cindy.
472 reviews124k followers
July 9, 2018
This isn’t a self help book. This is a book with a bunch of random anecdotes about stereotypical famous people (Steve Jobs, Van Gogh, and ew, even Woody Allen and Donald Trump) attached to generic lessons. To add insult to injury, the writing is super disjointed and unorganized. And I don’t excuse the clunky writing as the author’s “creativity” when it fails to be effective. You might as well just browse an inspiration Pinterest board.
Profile Image for Raneem.
131 reviews157 followers
February 8, 2017
قرأت مرةً أن الـ "فكرة/تفكير " هي التي تميّز كل فردٍ عن الآخر وتصنع منه ماهو عليه، فإذا كنت لا تُفكّر بالقدر الكافي بطبيعة الحال ستكون تبعًا لفكرة شخص آخر .
وبعيدًا عن كل الخواطر الفلسفية بخصوص التفكير، هذا الكتاب يجعل من فكرة التفكير بحد ذاتها تجربة فريدة مثيرة للدهشة.
في كل فصل، يقوم روود بعرض آلية مختلفة مع ضرب أمثلة عن مبدعين لم تكن تعلم أن إبداعهم كان نتيجة لهذه الآلية بالذات، يذلل الفصل بسؤال: إن كنت قد اقتنعت بهذه الآلية فضلاً انتقل للصفحة (س) ، و إن لم تجدها منطقية لعلك تجرب الصفحة (ص) ..باختلاف الصياغة كل مرة، مما يجعلك تقرأ الكتاب بشكل عشوائي منظم بديع.

اللغة سهلة و بسيطة ممايجعله كتابًا جيدًا لمن لا تعتبر له الإنجليزية لغته الأم
230 reviews5 followers
May 10, 2015
This book is split into numerous little sections, each covering one area of consideration. You're presented with a title, an introduction to the concept, an anecdote to show it in practice, and a conclusion explaining it all. Then to wrap up the section a quote of some relevance and page numbers of suggested sections to read next - sometimes and agree/disagree type choice, sometimes a related concept, sometimes a couple of pathways you can follow.

The format is very brief, with most sections around 3-5 pages long. The pages are smaller than a typical book too making it very easy to dip into and flip about as suggested in the introduction. The biggest shame in that regard is that the book itself is physically just a bit too big to easily carry around. An odd comment to make in a book review but one that is relevant to this one.

As for the content? Great! Most books of this type will have readers agreeing or disagreeing with various statements, what I liked about this is I feel the author not only wouldn't mind that but would actively relish it.

Sometimes I feel the author pushes too hard to prove his creativity. That is largely about the author/reader relationship though - that kind of thing goes against my natural style but for others the exact same words will likely resonate deeply and inspire them. That is the interesting thing about the author though - many of the times I disagree with him make me want to interact with him more. I get the impression he's someone I'd happily sit and argue the day away with - someone who genuinely likes challenging and being challenged over ideas.

It's a small thing but I would've liked an index to give some vague hints where I might want to dip into. I completely understand the urge to avoid chapters, especially with numbers, but having now read it I have no idea how to find some of the things I'd love to go back and look at in more depth. The sections are brief and there isn't much depth on subjects - it works well for the purpose, but I want to fill in the gaps on some of the threads that caught my eye and it will be difficult. This is one of those times I feel the desire to prove creativity is a hindrance.

Overall the book was good. Easy to throw yourself into and poke at to get you thinking. I suspect if you're interested in this book a lot of it won't be new to you, but it's always nice to have those thoughts reinforced and pick up a little nugget of motivation or even inspiration. I feel it may be a harder read if you don't have a creative background, but it seems like it would still be fairly welcoming and helpful. If you do have a creative background I suspect it may be a book shared around your social circle - passed on sporadically and sparking some discussion as it does the rounds. I like that, I like the book. It's not life changing, but it does deal with some of the common thoughts anyone trying to do creative work faces.

A complimentary copy of this book was supplied for review by the publisher as part of the "First Reads" program.
Profile Image for Lusine Goroyan.
94 reviews27 followers
September 17, 2020
First of all I want to say that I HATE self-help books but this one really surprised me. Unlike other stupid (I mean self-help) books, it didn't say you're the best, you can achieve everything and blah blah blah. Instead it was full of many examples how creative people acted.
Recently I got my dream job! Graphic Designer at PicsArt which is one of the most famous photo editing apps in the world. I was (and maybe still am) full of doubts whether I could make it or not. I thought that I don't have relevant education, I can't draw straight lines and many other stupid things))) But this book somehow opened my eyes. I realised that perfection isn't the answer and it's totally fine to not be able to draw a straight line. Who cares?!
It showed me that many people who I admire simply believed in their ideas and did everything to achieve them.
And what I loved most about this book is that it was full of interesting information. I totally recommend it to everyone (especially to creative people who are full of doubts) ^^
Profile Image for Shog Al Maskery.
113 reviews546 followers
November 9, 2017
It's not the type of book you read from cover to cover, it guides you through. However you can get lost in between what you read and haven't read the second time you open it up.
Profile Image for Vanya Prodanova.
755 reviews25 followers
July 23, 2020
Надъхваща книга, която е построена като книга-игра и определено целта й не е да я четеш от корица до корица, а да отвориш на случайна страница и да тръгнеш от там, следвайки как се чувстваш и какъв тип мотивация и вдъхновение имаш нужда в дадения момент и всъщност.

Имам странното усещане, че съм чела много подобна книга преди, но не мога се сетя коя е била, но как да е. Няма лошо някои неща да се препрочитат, тъй като ги забравяме, особено в моментите, в които имаме чувството, че не струваме и нещата ни не вървят. :)


С някои от идеите и размислите, които сподели - бях много съгласна, с други - откровено смятам, че са си направо деструктивни, но който каквото го мотивира да върви напред. ^^
Profile Image for Lamiya Goycayeva.
154 reviews44 followers
February 12, 2023
Gözləntilərimi qarşılamayan növbəti “qeyri-bədii” ədəbiyyat nümunəsi. Niyə dırnaq içərisində? Çünki boşa qoysam dolmadı, doluya qoysam daşdı.

Şəxsi inkişaf kitabı kimi əldə etmişdim. Amma nəticədə nə ilə qarşılaşdım? Stereotipləri qıran məşhur şəxslər haqqında uğur hekayələri toplusu ilə. Bir-birinə zidd həyat dərsləri, qanunların işlək olduğu sistemlərdə özünü doğruldan yaradıcı üsyan keysləri.

Yəqin ki, ən maraqlı tərəfi yazıçının sonda oxucuya verdiyi tapşırıqlar oldu. Tapşırıqları yerinə yetirməyə çalışacağam, nəticələri də bölüşəcəyəm. Müsbət nəticə əldə etməsəm, “Goodreads”ə girib kitabın xalını bir ulduz da azaldacağam, yox əgər, istədiyim nəticəni alsam, iki əlavə ulduz verəcəyəm.

Arrivederci. 📚
Profile Image for Brodie Gron.
159 reviews2 followers
June 8, 2017
A more accurate title for this book: Immature Anecdotes on Creative Thinking.

This book encompasses near all the worst things associated with creativity, while offering no more than 2 or 3 (the book is split into 85 isolated chapters) genuine observations on the fundamental art (or approach) to creativity.

The immaturity and clear lack of reason in Judkin's approach to creativity as a whole is almost shocking. "Artist X painted naked and was very creative, therefore you too should try painting naked."

Once or twice I thought, Huh, cool. Which is what I expect from a blogpost or a podcast. A published book with 85 chapters needs to achieve more.

Ps. A handful of the paragraphs here actively angered me. Here's one I remember (paraphrased):
Be late to meetings, miss appointments, get lost on the way to lunch, disregard whatever plans you made, get rid of your watch. Life's more fun this way. Tremendously poor advice to creative people and those who identify as potentials.
Profile Image for Ria.
2,277 reviews34 followers
July 26, 2017
Well, I finally muddled through. Depending on my mood, this in turns inspired, amused and annoyed me. It's a bit like having a friend just coming up with neverending suggestions to a challenge you face - huge credit to the friend for thinking up so many options... But also, isn't there power in focusing on the key suggestions that are more likely to get results.

I hope that one day, I'll be looking for inspiration for creativity, and this book will offer me the answer I need at that time.
Profile Image for Sol Smith.
Author 21 books36 followers
April 24, 2021
This bummed me out. I’ve been reading a lot about neuropsychology and the process of creativity. This was not what this book was about. This was a collection of mini-rants acting like pseudo-inspirational essays trying to get you on board with your own individuality. Like, “And then he left the company and started something that was more true to himself. That man was Steve Jobbs/Albert Einstein/Nikolai Tesla/Paul Cezanne.” Over and over. You don’t need to read this.
Profile Image for Muhammad Khan.
34 reviews3 followers
January 1, 2017
ممتاز جداً كجرعة قبل النوم عشان يعيد تحريك طريقة تفكيرك ويمدك بصور لطيفة. ومن الكتيبات اللي تحصله في الطريق عليه تخفيض فتاخده :)
Profile Image for Ioana.
159 reviews
October 28, 2019
2015, Opportunity to boost your general knowledge


Despite the godawful repetitive stylistic choice (“everyone is a genius waiting to be discovered” and other rosy, sometimes pragmatic and oftentimes contradictory statements), which is anything but original, I found the stories to be a rather interesting hodgepodge

From learning about China’s “Anti-Spiritual Pollution Campaign” that had sci-fi banned for a while, to the impressive catwalk show for Alexander McQueen Dress no.13 and Giles Brindley’s awe inspiring erection-demonstration https://litfl.com/how-to-give-an-unfo..., there’s something for everyone.
Profile Image for Sangeeta K.
108 reviews13 followers
September 5, 2022
This is a decent book - even with its references to some questionable souls (TERF's and pedophiles) it still manages to make creativity a well-researched topic. Only thing I dislike is the plain text and the weird imagery. Could've been more creative with that.
Profile Image for Talha.
57 reviews
March 12, 2022
İlk defa kişisel gelişim kitabı tarzında bir kitap okumuş oldum. Kötü değil, hatta iyi bile sayılır. Her sayfasında ayrı bir hikaye var. Her sayfası ayrı bir insandan bahsediyor. Bu insanların çoğu dünyaca ünlü isimler. Hikayeler oldukça ilgi çekici, pek de bilinmedik öyküler bunlar. Biraz da bundan kurtarıyor sanırım. Şaşırtıcı bilgilere yer verilmiş genel olarak. Yaratıcılık üstünden sunulan öyküler de çoğu zaman çok hoş olmuş.

Tabii bu kadar "şöyle yapın, öyle yapın" demesi rahatsız ediyor. Çünkü bir yere kadar aynı fikirde olabiliyorsunuz. Ama işin ilginç tarafı o kadar da çok kendi düşüncesini dayatan bir yazar değildi. Aksine hikayelerden yola çıkarak bizlere ders vermeye çalışıyordu. Zaman zaman kendiyle çelişiyor olsa da konular bambaşka konular ve hepsine kesinlikle ayrı şeyler söylenmek zorunda, hikaye üstünden gidildiği unutulmamalı. Çok hoşuma giden kısımlar oldu açıkçası.

Dediğim gibi sadece "şunu yapmalısınız" gibi kısımlar bayıyor. Yazar kendi hikayelerinden anlatırken yine, "ben böyle yaptım oldu" gibi düşünceleri sunuyor ama çoğu zaman mantıklı bile gelmeyebiliyor. Buna girmese daha iyi olurmuş. Öyküler üzerinden devam edilmesi gerekirdi. Araştırma ödevi gibi kitap çünkü.

"En neşe verici fikirler zihinde üretilir ve düşünme şeklimize kafa tutan bilgiyle tetiklenir. Eğlenceli gelmiyorsa yapmanın hiçbir anlamı yoktur."
Profile Image for Paulo.
301 reviews1 follower
April 9, 2017
Uma coletânea de textos sobre criatividade.

O autor discorre de forma sucinta sobre como valer-se de sua criatividade, como despertá-la, como fazer uso da mesma.

São textos a respeito de como pessoas obtiveram sua inspiração (sonho, aproveitando uma cultura de bactérias aparentemente contaminada, ...), seguindo-se a cada texto de uma frase e uma sugestão de leitura do próprio livro.

Ao final, pequena bibliografia.

Para quem quer aprender a beber da bibliografia de pessoas famosas, mas não tem tempo de ler muitos livros.

Well, just my 2 cents :-)
Profile Image for Tony Dúbravec.
88 reviews12 followers
June 27, 2021
Kniha ktorá vám rozhodne neponúkne návod ako trénovať a budovať svoju kreativitu. Ide o zbierku random príbehov s pomerne generickým odkazom. Sú to krátke kapitoly, zopár vo mne zarezonovalo, ale čítal som to extrémne dlho, práve preto, že to nedáva žiadne konkrétne tipy a návody, ale väčšinou iba frázy obalené do príbehov známych ľudí. Keby mala 50 alebo 100 strán, taka odovzdá rovnakú hodnotu ako pri 270. Z tejto kategórie určite skôr siahnite po knihách Austina Kleona. Viac k veci, praktickejšie a každú zhltnete za deň.
Profile Image for Mayush Shrestha.
Author 1 book34 followers
August 3, 2018
There are many points I loved and highlighted as a reminder. Among them all I really got inspired by
“Don’t be expert on yourself.”

We judge ourselves and draw limitations without even trying to acknowledge what our strength could be.

Secondly, it hit me when the book mentioned “accept rejection”. I don’t dislike criticism or rejection as believe it is motivating. However, rejection are like bad spirit hunting you mostly.

Over all, I got ideas about where I need to being changes and accept my work.
Profile Image for Nərgiz Kazimova.
4 reviews1 follower
April 29, 2019
Kitab insanı yenidən “özünə, öz bacarıqlarına baxmağa” təşfiq edir. Motivasiya xarakterli olduğna görə insanda özünə inamı artırır, kitabda ən çox rəssamlar, yazarlar, musiqiçilər haqqında məlumatlar olmaqla yanaşı biznes sahəsindəki uğurlu (uğursuz) insanlar ( hadisələr) haqqında məlumatların verilməsi kitabı daha da tutumlu edir.
Profile Image for Dru Williams.
17 reviews
October 15, 2020
It was an enjoyable read because each chapter had a scenario balances with teachings. I won’t remember all of them, but there are some that will make you think differently.
Profile Image for Mateja ✴.
138 reviews5 followers
July 14, 2021
Ova knjiga je kreativna u svakom smislu te riječi. 😍
Profile Image for lore.
92 reviews3 followers
June 7, 2022
está bien, lo he disfrutado y me ha hecho sentir bien, pero de 100 artistas que nombra ni el 10% son mujeres. triste y poco trabajado
Profile Image for Katrina Sark.
Author 11 books41 followers
January 30, 2023
Introduction
p.3 – The Art of Creative Thinking began as a tribute to what all of us can learn from art school, but what is hope to show more than anything is that thinking creatively is not a professional activity – it’s a way of relating to your life. Creativity is not about creating a painting, novel or house but creating yourself, creating a better future and taking the opportunities that you are currently missing.
See what happens when you make something happen
p.5 – School and society make us feel our abilities are limited and rob us of our creative confidence. Although we are born with incredible imagination, intuition and intelligence, many people are trained not to use these powers, and as a result they wither. Our schools, families and friends project a limited view of our abilities onto us. If the creative want something, they go ahead and try.
p.6 – Sometimes you succeed and sometimes you fail but it’s important to try everything and see what happens.
A creative mindset can be applied to everything you do and enrich every aspect of your life. Creativity isn’t a switch that’s flicked on or off; it’s a way of seeing, engaging with and responding to the world around you. The creative are creative when filing documents, cooking, arranging timetables or doing housework.
Be a beginner, for ever
p.11 – It’s important to avoid becoming an expert, specialist or authority. An expert constantly refers to past experience. Whatever has worked in the past, they repeat. They turn knowledge into a repetitive ritual. Their expertise becomes a straitjacket.
Blame Michelangelo
p.14 – How often have you heard, “I can’t draw to save my life” or “I’m tone-deaf”? The concept of innate talent erodes confidence. Many people do not develop their talents because they are made to feel they weren’t born with the amount required to be professional.
“Talent” is often confused with “innate ability,” then, but many people also confuse “talent” with “skill.” A modern creative mind does not aim to display technical proficiency or mastery; it is more concerned with communicating ideas and concepts in whatever medium is suitable. […] Our task is to develop our creative potential whatever forms it may take, whether we think we were “born” with it or not.
Be a generator
p.23 – We come alive when we’re generating something we consider worthwhile. The creative drive on with the projects that matter to them. If they feel what they’re doing is of real significance they devote all their energy and time to it. Doing what matters is what matters.
Be committed to commitment
p.27 – Ninety-nine per cent of the difference between successful innovative people and those who fail is commitment to self-improvement. The extraordinary amount of time and effort the successful put into developing their work amplifies their abilities. If someone is more successful than you, the chances are they work harder at self-development. Practice is important but is had to be good practice. Bad practice is thoughtlessly repeating something to perfect it. Good practice is putting time into imaginative improvement.
p.28 – People who become rich enough to never need to work again are the people who never stop working.
Be naturally inspired
p.48 – Creative thinkers don’t think in terms of what they can extract from the natural world, but what they can learn from it. They study nature’s best ideas and then imitate them to solve diverse problems.
Pick yourself up
p.70 – What we learn from creative thinkers is that they control their negative feelings and channel them into something useful. Everyone is irritable and disappointed when things go wrong, but the creative quickly rally and try again. Their desire to produce something excellent overrides momentary failure. Attitude is more important than ability.
Be mature enough to be childish
p.93 – The future belongs to those who can reconnect with play. It is the child in you that is creative, not the adult. The child is free and does not know what they can’t or shouldn’t do. They haven’t found what works, whereas adults repeat whatever worked last time. Whatever you are doing, do it as if for the first time.
Throw truth Bombs
p.145 – We live in a world of PR, image-makers, shifting identities and media consultants. Most people are trying to hide the truth, to cover things up and project a false image. The truly creative person seeks to reveal and not to conceal. They tell the truth about the truth. What is the real, below-the-surface reason you are interested in your subject?
Search high and low
p.179 – Creative thinkers put aside the value judgments that affect the rest of society. They don’t assume that because everyone thinks something is worthless, it actually is worthless. They are able to see things clearly and assess them according to their own values.
Remake, then remake and remake
p.200 – Artists, writers and other creative people often speak of finding what they have to say in the process of trying to say it. First drafts of composers’, writers’ and artists’ work are truly revealing because they often expose that seismic alterations have been made. Be prepared to constantly rethink and revise.
Be curious about curiosity
p.202 – Curiosity is the engine of achievement. It’s what drives us to keep questioning, keep discovering and continue to break new ground.
p.203 – Curious people search for the reality behind the façade, for what’s truly going on behind the scenes. They ask difficult questions. […] Researching a subject is important but the creative research creatively. We can decide to be curious. We can recognize the need for it and then nurture it. Curiosity refreshes stale viewpoints and creates new perspectives.
Don’t experiment, be an experiment
p.213 – The Beatles became the most influential cultural force if their era by following a principle: constant experimentation. They searched for new methods to make music, consistently explored new musical territory with each album, and when they describe how they worked in the recording studio, it sounds more like a sound laboratory. More fundamentally, they continually reinvented their music by injecting it with fresh influences.
Contradict yourself more often
p.223 – The creative mind has to contain multiple perspectives simultaneously. Contradicting yourself is a sign that you are brimming with possibilities.
Reject acceptance and accept rejection
p.241 – Here are some famous books and the number of times they were rejected by publishers before finally being published. Gone with the Wind by Margaret Mitchell 38 times, Carrie by Stephen King 30, Harry Potter and the Philosopher’s Stone by J.K. Rowling 12, Twilight by Stephanie Meyer 14.
What these writers all had in common was a discipline and dedication to sacrifice comfort, to see their projects through. Every time a manuscript was rejected, they reworked it, improved the opening line, made the opening paragraph more dynamic or added a more dramatic ending. They improved their work, and they improved as writers. Overcoming the adversity of rejection opened up avenues of personal discovery that enabled them to uncover the nature of their true selves.
p.242 – Rejection strengthens and invigorates the resolve of highly successful people.
Great creative people work out that they have nothing to lose by rejection. It is their dreams for the future that have been turned down, not their present reality. They hope to get their paintings exhibited in a top gallery. If they try and fail, they’ll just be in the same situation, not any worse off. They have nothing to lose by trying, so they try and try again.
Cross-pollinate
p.249 – Successful creative thinkers search for ideas from any source.
Stay playful
p.251 – Whoever you are or whatever you do, staying playful is the only way to make the most of the situation. Play can help any field of activity, because through it we discover and explore all available options.
Author and psychiatrist Dr. Stuart Brown spent decades studying the importance of play for people in all walks of life, including business people and Nobel Prize winners. He reviewed over 6,000 case studies that explored the role of play in each person’s life. He discovered that lack of play was an important factor in predicting criminal behaviours among murderers in Texas prisons. Brown explained that play should be “purposeless, fun and pleasurable.”
p.252 – The focus should be on the actual experience, not on achieving a reward. Unfortunately, the only kind of play acceptable to society is competitive play, usually sports that have a clear goal or victory.
Play is a catalyst. It boosts productivity and is vital for problem-solving. Play is not taken seriously enough; it is as important for adults as for children. We don’t lose the need for novelty just because we become older. We all need to remember that play creates useful and practical solutions. You’re a success in your field if you don’t know whether what you’re doing is work or play.
Don’t be recessive in a recession
p.253 – The Kellogg’s company was transformed into a success by a counter-intuitive decision by Will Keith Kellogg. In the late nineteen-twenties, Kellogg’s was one of the companies competing in the market for packaged cereal. When the Depression struck, the other companies did the predictable thing: they reined in expenses and cut back on advertising. All the big companies reduced their expenditure. Recessions are a time when short-term considerations beat long-term potential.
p.254 – Recessions create more opportunity for challenges, not less. Kellogg saw that he would never have such a huge competitive advantage again. When everyone is spending freely on advertising, it’s difficult to stand out from the pack. Decades later, statistics still show that companies that continue spending on advertising during recessions do significantly better than those which make big cuts.
p.255 – Try to put a distance between yourself and the common wisdom. If you clarify your thoughts, you’ve have a deeper understanding than those around you. Be prepared to swim against the tide.
Get out of your mind
p.262 – Creativity requires a mixture of unfettered imagination and practical application; random invention and playfulness, held together with an underlying thread.
Creative thinking requires a balance of each.
8 reviews23 followers
January 1, 2020
Highly enjoyable and thought provoking. Written in short chapters that are meant to be read at leisure and in the order one fancies, which didn't really suit an audiobook format. It was enjoyable to listen to regardless, and I might pick up a physical copy to be able to jump to certain sections and use the book more effectively.
Profile Image for Sumedha the wordy habitat.
686 reviews44 followers
June 12, 2023
loved it.

few criticisms tho:
- examples were of very well-known people, which is a good thing since it drives the point in. but the examples mainly consisted of white men. where are the women? where are the people of colour? i bet they have even more inspiring stories than people born with a silver spoon.
- the writing could have been better. with a little rephrasing , each chapter could have ended with an actionable point instead of a vague conclusion.
- while the examples were interesting, they were too much at times. we don’t need three examples to understand one point, one example works just as well.

overall, not a perfect book. it’s best to see this as one to take inspiration from, take talking points from—whether it is to criticise what’s being said or otherwise.

More on the wordy habitat.
Profile Image for Will Once.
Author 8 books116 followers
February 6, 2016
This is a "yes, but" review of a "yes, but" sort of book. It's okayish, with flashes of brilliance and patches of ... whatever the opposite of brilliance is.

I'll do the good news first. Rod Judkins clearly knows what he is talking about. He writes well. The little snippets in the book are occasionally inspiring. Most people ought to get one or two "aha!" moments when something just clicks. Good stuff. And if that is what you are looking for, then assume that this is a five star review and go buy the book.

That was the "yes". Here comes the "but".

The format of the book is a little weird. We get a succession of very short chapters, in no particular order, each leading up to a quote from someone famous such as Einstein or Paul McCartney. A little bit of discussion leads to the quote. The quote sort of proves the little bit of discussion. Then we are given a choice of three different continuations. We can continue on to the next section, but we are given two links to other parts of the book. For example, we might be asked to link to one chapter if we agree with the section we've just read and another chapter if we disagree.

This jumping around is a funky idea, but it doesn't quite work. Once you've jumped to somewhere out of sequence, there is no easy way to get back to where you were.

That's not a big problem because you can just ignore the links (as I suspect most people will do) and read the book in the conventional way. This is when we run into problems. The short chapters don't really link together. Some even contradict each other. We are told to have a tidy studio and then along comes Einstein telling us not to have a tidy desk.

The author doesn't do much to try to link the ideas or draw conclusions. He is presenting us with little samples of inspiration and leaving it to us to make something of it. As far as I can tell, that's his teaching method too. He helps people to be creative by putting them in unfamiliar situations which encourages them to find their own solutions. That's a valid approach, but I was hoping for more. I was hoping for more thought about how it all joins up. It was all a bit random.

There was something else that felt a bit odd. The book is all about creativity, but then each section was virtually identical in format to the one before. The links at the end of each section were innovative, even if they didn't quite work, but that was where the innovation stopped. After that it all felt a bit samey.

In the end, reading the book felt like walking along a corridor in some swanky office block where there was one of those "inspirational" posters every few steps. The posters don't tell you what to do. Instead they are meant to be a little nugget of inspiration. You have to do the thinking for yourself.

I suspect that the best way to read this book is in the smallest room of the house. Read a chapter at random first thing in the morning as you are performing your ablutions. There are some good bits here, but this is not as good a book as it could be.
12 reviews
May 11, 2017
If you want to read a book on creative thinking, read this book. Or, don't.
For things I liked about this book, turn to chapter 17829, for things I hated turn to chapter -10.

I'm not sure what I expected from this book, I don't even know how it made it onto my reading list, but I guess I was hoping for less of a 'do this' and more of a 'why you should do this'. The anecdotes read like a self help book, and the chapters focus around points that are either obvious or contradict one another.

Profile Image for Wasim Mahmud.
280 reviews20 followers
January 12, 2022
THE ART OF CREATIVE THINKING
Author: Rod Judkins
Genre: Non-fiction
Publisher: Hodder & Stoughton
Rating: 4 out of 5
Reviewer : Wasim Hasan Mahmud

Creativity is generally discouraged at schools, colleges and universities because conventional teachers and authorities are afraid of creatives. Here in this reader friendly book, Rod Judkins has provided useful anecdotes and examples from the bumpy lives of legendary creatives. This book is not intended for only art students but for anyone who wants to excel in his respective field by being radical, by doubting himself, by making mistakes, by being playful and the list goes on in these 90 short yet wonderful chapters. The writer wants us to be unorthodox, he wants us to box our way out of boxes. This book might seem contradictory at times and some examples of the creatives might not suit most of the readers but the writer himself wants us to doubt him. Creativity is a complex yet wonderful process. Anyone who wants to use his or her creativity to go places should read this book.

Rod Judkins is a writer, lecturer and artist. He has an MA at the Royal College of Art. He had numerous one-man exhibitions of his paintings. He is also the writer of the best selling book, Change your mind: 57 Ways to Unlock Your Creative Self. He has lectured on creative thinking at Central Saint Martins College of Art for fifteen years. His workshops and lectures guide how creativity can bring practical benefits to individuals, companies and businesses in any field.
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Profile Image for Adeeb.
677 reviews40 followers
August 23, 2016
So it says here that I started this book last year, and that is completely fine. This book is not to be devoured. I read this book in chunks. Whenever I felt like I needed a boost of motivation and to clear my mind, I would read a bit of this book.

This book is honestly amazing for one reason: it combines amazing stories and success stories to make a point. We've all heard about creativity, about thinking outside the box (and they are reinforced here), but the stories that you may have (or may not have) heard of makes this book more special. You get to learn applications of creativity and the way the author writes them makes them stick with you.

I highly recommend this book. The author is obviously an expert in the field of creativity and I liked the format the author put an effort to complete. Basically one entry talks about a certain topic in creativity, and when it is finished the entry is followed by a quote that is relevant to the entry. After that, the author directs you to other entries in this book and somehow connects them together. I personally did not bother reading it in that format because I thought that it might get too confusing for me so I just read it from start to end. People who actually read it in that order might find faults but I thought that the effort was thoughtful and added value!

Please read it, you will benefit from this book.
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